Ad networks need to start selling responsive units before they go the way of the record company.
Responsive ad units
By Peter Wilson
Peter has worked on the web for twenty years on everything from table based layouts in the 90s to enterprise grade CMS development. Peter’s a big fan of musical theatre and often encourages his industry colleagues to join him for a show or two in New York or in the West End.
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@pwcc Please tell this to our internal advertising operations team. K thnx bi!
@sydnerdrage I’ll send them a note :)
@pwcc some of them already do, AdSense has responsive units
@dawnstarau I suspect the reluctance comes from buyers more than networks. Something networks need to overcome.